How the Journal of Accountancy Keeps CPAs in LA Informed

Craig Pollack | Feb 16, 2015

How-the-Journal-of-Accountancy-Keeps-CPAs-in-LA-InformedIndustry hub websites, especially those affiliated with industry associations are often a great resource of:

  • Industry news
  • Educational videos and articles
  • Career advice from your peers and respected industry leaders
  • Channels to communicate with the publishers of the site and the community which supports it.

The Journal of Accountancy (JofA), both the website and the complementary magazine it supports, hits on all of these key features. If you are a member of the American Institute of CPAs, you will likely be familiar with the Journal of Accountancy, otherwise you may have found it through other channels.

The AICPA was founded in 1887, and the Journal of Accountancy publication/magazine has been published continuously since 1905. With such a rich history and breadth of expertise, the JofA provides CPAs with opportunities to not only take in videos and articles, but they also provide their 384,000 subscribers and other authority writers with the opportunity to submit articles as well. Based in Durham, North Carolina, the JofA provides content relevant to CPAs from Los Angeles to New York, Hawaii to Alaska, and all across the nation.

The main content categories of the JofA include:

  • Practice Management
  • Tax
  • Technology
  • Financial Reporting
  • Auditing
  • Management Accounting

Tax laws and other regulatory matters change frequently. CPAs can keep up to date with recent changes on matters which are important to their everyday client and internal requirements. They are extremely active on social media where they share their content and increase their readership. You’ll notice their career advice isn’t just for rookies but for accounting professionals from “newbies” to CPAs in later stages of their career.

The Journal of Accountancy development team could write a textbook on how to write a highly effective industry portal for busy professionals:

  • Easy navigation
  • Search functionality
  • Well written content, with lots of fresh material. You won’t find stale, dated articles.
  • Social Media sharing tools and links to the AICPA website, categorized videos, and the latest in industry news including their own JofA magazine.

CPAs often get buried in statistics, complex information, and forms. The JofA has articles which are written in conversational tone, edited for great web readability, and link back to their magazine content for those who like to take in their content from the physical edition of the JofA. Pretty refreshing stuff actually, for an industry which often suffers from information overload.

One thing you might notice on the JofA site is there is no login required to get to the information. Of course the site is supported by subscribers to the magazine and advertisers. But how often do you have an industry community site where you don’t have to log in, remember your password, or use your social media credentials to get to the best information?

CPAs and aspiring accounting professionals in Los Angeles, and worldwide for that matter, can benefit from the content available on the site. It might be the reason their subscriber base is so impressive. If you are riding in a taxi cab, airport limo, or at the local Starbucks, the JofA is also mobile responsive for smartphones and tablets. So not only is it comprehensive but also quite handy.

 

Have you contributed, been a subscriber, or had a really enlightening experience with the Journal of Accountancy website? If so, tell us about it in the Comments section below.

 

And to follow-through on the tips introduced in this short article, be sure to download your free guide, 12 Ways for CPA Firms in LA to Utilize Technology More Efficiently.

 

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Author

Craig Pollack

Craig Pollack

Craig is the Founder & CEO of FPA Technology Services, Inc. Craig provides the strategy and direction for FPA, ensuring its clients, business owners, and key decision makers leverage technology as efficiently and effectively as possible. With over 25 years of experience building the preeminent IT Service Provider in the Southern California area, Craig is one of the area’s leading authorities on how small to mid-sized businesses can best secure and leverage their technology to achieve their business objectives.

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