Much Ado About Nothing

Craig Pollack | Sep 10, 2013

apple iphoneSeems like today’s much anticipated announcement from Apple is a whole lot of more of the same.  The 5C is an entry level iPhone.  The 5S is a faster 5 (when we really just need it to be bigger). 

The visual interface for IOS 7 is flatter and simpler.  Who-doggee!  Sounds like much ado about nothing.  Really.  My bigger takeaway is that this just continues the trend that more things change, the more they stay the same. 

Unfortunately, everyone (Apple, Google, Microsoft, etc.) is all out to outdo each other with announcements, upgrades, cloud this and cloud that, but without any real regard for the business end user.  They say they are.  But they’re not.

Raise your hand if you’re still on Windows 7?  Raise your hand if you’re still using Office 2010.  Or better yet, Office 2007 or even 2003 on Windows XP!  My point is – everyone’s out to build a better mousetrap except they’re really more about the bells and whistles and, ultimately, continuing their revenue stream (ie: software upgrade cycles). 

It seems like all of these companies are forcing end users (ie: FPA’s clients) into planned obsolescence when in reality a great majority of the software isn’t getting obsolete - certainly not from a functionality perspective (and here I’m primarily referring to the never-ending software upgrade path). 

It’s only obsolete because the underlying OS has changed so we’re forced to upgrade.  I can’t remember the last time a user who got a new computer with a different operating system loved it more.  “Great!  I’m so much more productive now!”  Never.  It’s more like, “Great! Now I have to learn everything I do all over again.  And now it takes more time than it ever did before. Why do they keep doing this to me?”

Like someone at Microsoft is out to get them!  More often than not, the only response I can offer has to do with holding up the shareholder’s stock price. Not much comfort in this.

Apple does offer a pretty seamless upgrade path for it’s mobile platforms (ie: iPhones and Tablets).  I wish Microsoft could do the same on the desktop.  I really wish they would take a step back and offer a solution that progress in a seamless way increasing capabilities while reducing the pain every upgrade causes. 

Maybe they’ll say this is what they have planned with the cloud.  They will say the cloud will give end-users a seamless upgrade path.  Maybe.  But, if the past is any indication, I have my doubts.  Otherwise, they would already be doing it.


Craig Pollack

Craig Pollack

Craig is the Founder & CEO of FPA Technology Services, Inc. Craig provides the strategy and direction for FPA, ensuring its clients, business owners, and key decision makers leverage technology as efficiently and effectively as possible. With over 25 years of experience building the preeminent IT Service Provider in the Southern California area, Craig is one of the area’s leading authorities on how small to mid-sized businesses can best secure and leverage their technology to achieve their business objectives.