As a service focused trusted advisor, there’s nothing quite like coming through and satisfying a client. Knowing that your skills and experience are helping them reach their financial investment objectives is a sure sign of a job well done. Imagine the benefit to your client relationship of being able to ‘wow’ your clients more often. Such an impact creates and develops client confidence and loyalty which improves your working relationships in unexpected but incredible ways.
Here are five ways in which you can leverage technology to help your firm create the opportunities for such reactions:
The best thing about modern technology is that it allows living in the ‘now’. Wherever we are, whatever we’re doing, we can usually be contacted by one means or another. Such accessibility can be vital for a service business and you should be making the most of mobile technology to deliver an A+ service, no matter what time of day it is. As an investment advisor, while it’s certainly about your performance it’s also about the relationship you have built with your clients. And one of the best ways to increase the stickiness of these relationships to providing clients reassurance whenever it’s needed. Perhaps the market is going sideways, they’re looking for financial advice, or simply want some reassurance. With mobile technology and the accessibility it brings, you can be that advisor, at any time of the day.
2. Instant communication via a customizable portal
Using a hosted portal such as ShareFile is a great way to engage with clients and to give them the ‘wow’ factor during every interaction. These portals allow you to share and amend documents, deal with sensitive information in an efficient and secure setting, and can host payments whenever the need arises. You and your clients will be able to manage and monitor your communication in a single place, which will no doubt increase your clients’ trust in you.
3. A warm, welcoming online presence
Creating a social media persona for your business, and investing in a fantastic website are surefire ways to make that great first impression, and really ‘wow’ clients – and that’s before you’ve had that first meeting or phone contact. In fact, it’s an incredible feat to achieve that level of engagement on your client’s very first interaction with you, and part of them may already have decided to put their trust in you. Your website and social media profiles should be as interactive as possible to build brand loyalty; your conversation should continue regardless of whether you’re in the same room or not.
4. Invest in an app
If you really want to ‘wow’ your clients these days, it’s essential to get an app. This will allow your company to engage with new and old clients immediately, rather than whenever you have a chance to reply to emails, and will keep your customer service going long after the working day is done. Apps can work with every aspect of your business, and prove that you’re going above and beyond in the investment sector.
5. Make the most of images
Technology has given the business of making presentations and interpreting data a whole new lease of life. Be gone, boring slides and overflowing ring binders, and hello to moving images, bold graphics, and interactive charts and graphs. These days, Los Angeles Investment Advisors can illustrate every aspect of business – literally – and ensure that the client not only understands, but also engages with everything they’re being told.
Leveraging the latest technology, you can bring home the value and benefits of your investment decisions and enable your clients to visualize their financial future. It doesn’t get much more ‘wow’ than this.
How do you ‘wow’ your clients? Are you thinking of new and different ways that you're leveraging technology to help you do this? Do you find that technology aids your attempts to engage with your clients? We’d love to hear your stories. Let us know what you're doing in the Comments box below.
And to follow-through on the tips introduced here, be sure to download your free guide, Investing in High Net Worth Clients: The LA Investment Advisor's Guide to Using Technology to Manage and Grow Your Firm.