Millennials are vastly different from any generation before them. Los Angeles CPA firms should be aware of what it is that millennials want from them, and how they differ from previous generations.
Born during the rapid rise of the Internet and technology, millennials are very technologically savvy. They also tend to carry student loan debt, live at home, and are heavily focused on facts when making any decisions.
As millennials are set to take over the workforce, Los Angeles CPA firms need to take several factors into consideration to tap into this market.
The Rise of Social Media
Social media is a game changer among the millennial generation. If you are a Los Angeles CPA firm, you should already have a Facebook page and Twitter account set up at the bare minimum. The vast majority of millennials use these two social networks more than any other. This is an excellent way to interact and communicate with them.
You’re much more likely to get recognized by millennials through social media than through any other type of advertising platform. Also, you should have your website connected to these pages, and vice versa. The more exposure your social media profiles get via shares, likes, views, retweets, or favorites, the more people you will reach and the more your firm will get noticed.
The Cost Factor
It’s no secret that millennials today are saddled with more debt and are living at home with their parents longer than previous generations. As such, the cost is a big factor for any millennial choosing to use a CPA firm.
Your firm may want to consider offering a small promotion or discount for new clients that targets this next generation. This adherence to cost will make your firm more attractive and possibly set you apart from your competitors.
Be Transparent and Engage
Millennials like businesses that are transparent and who engage them. Make sure that your company is being as clear as possible when it comes to the services offered and the costs for each service.
Additionally, engage your audience. Posting helpful content on subjects such as tax planning, retirement planning, and other important topics can garner you more attention. Always respond to comments and thank for follows and retweets!
Be sure to take all of these tips into consideration so that your Los Angeles CPA firm can tap into the next generation.
Do you have any other tips for connecting with this generation? What has your experience been? Let us know your thoughts in the Comments box below.
If you own or manage a CPA firm in Los Angeles, and you’re looking to stay up to date on the latest technology, be sure to download your free, 12 Ways for CPA Firms in LA to Utilize Technology More Efficiently.