Over the last few years, the number of web sites on the Internet has more than doubled. And of those web sites, the number of search engine optimized sites has gone up by a factor of 20. This means that the playing field has not only increased in size, but has become intensely more competitive among top tier web sites.
While pay-per-click search results can deliver some site traffic, web metrics show that more than 50% of search engine users completely ignore sponsored search results. That fact, along with the reality that pay-per-click costs have continued (and will continue) to rise, means that true – organic – search results are THE most important factor when it comes to generating online leads. Furthermore, search engine ranking corresponds exponentially to click through ratio. So getting the absolute best organic search results is crucial. To learn more about the SEO Services we offer, download our SEO SERVICES brochure.
To obtain the results required to compete, web sites can no longer rely on “webmaster tricks” or signing up to get “1000’s of listings” to artificially inflate your rankings. The search engines have become too smart and too fast at closing the loopholes that spammers have historically used. The only way to truly get consistent results is through careful review and statistical analysis of numerous technical factors related to how each and every one of your web site’s pages are constructed.
By carefully and methodically tweaking page content and structure over the course of weeks and months, results can be achieved. To provide these results, detailed analysis must be conducted at every level of the optimization process. From selection of keywords to the development of page content, every decision in the optimization process can be guided by a thorough analysis of the competition, an understanding of how search engines rank pages, and general best practices for all technical issues. By approaching a site optimization project methodically and incrementally, a web site can obtain steady and measurable increases in search engine ranking - ultimately resulting in increased brand awareness, qualified traffic, and revenue.
FPA’s Search Engine Optimization Services Include:
- Website analysis and keyword research
- Website optimization (finding trouble spots, modifying text, or whole website re-design if necessary)
- Creation of keyword-rich pages
- Directory submission
- Ongoing monitoring of search engine rankings and maintenance as needed
- Press Release optimization
- Article creation and submission