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Wicked Pictures
FPA Client Since 1997
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Recommended Readings

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Gitomer, who conducts more than 150 sales seminars each year, is the author of The Sales Bible (1994) and a weekly column in more than 60 regional business newspapers. The first half of his title makes the unconventional assertion to make a point. Although a customer who is not satisfied is not as likely to return, companies should focus on building repeat business rather than just pleasing customers. The two efforts are obviously not mutually exclusive, but building customer loyalty is a separate and different process. Gitomer uses lists, anecdotes, observations, and aphorisms to demonstrate his point and his sales technique. Like his Sales Bible, this book, too, is laid out in a frenetic style: exclamation points abound and boldfaced, oversize motivational exhortations practically jump from the page.

 

Customer Satisfaction is Worthless - Customer Loyalty is Priceless by Jeffrey Gitomer
Tracy, a consultant on personal and professional development, presents a comprehensive system designed to help us increase our productivity and income by taking control of our time. The author covers such topics as setting goals and objectives, establishing priorities, managing multitask jobs, overcoming procrastination, and saving time when dealing with others. Tracy has many thoughtful things to say, and while all of his ideas are not new, they are worth considering. We cannot be too successful at managing our lives.

 

timepower
This book shows why Jakob Nielsen is so highly respected in the field of usability. The first part of the book contains the principles and concepts used for properly designing Websites. The second part of the book contains critiques of 50 different homepages. This book explains in detail what insightfully makes Web design sufficient and efficient for the viewer.

 

K1
Maister sets out to help professionals align their real-world actions with their true (espoused) values. His frame of reference throughout the book is the professional firm--law firms and others in the service sector. He tells us that successful firms are clearly differentiated by a strict adherence to values and professionalism and that doing the right thing is good business.

 

trueprof
Mr. Gates has used many simple real life analogies to drive the proverbial nail down the head about the importance of an integrated approach to managing the flow of information between the various constituents of an organization (size does not matter in this case), as also management of information flowing into and outside of it.

 

gates
Creating Web sites is easy. Creating sites that truly meet the needs and expectations of the wide range of online users is quite another story. In Designing Web Usability: The Practice of Simplicity, renowned Web usability guru Jakob Nielsen shares his insightful thoughts on the subject.

 

webuse
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